royschiao: Nielsen compares mobile consumers across the globe, details the differences in how we connect

Monday, February 25, 2013

Nielsen compares mobile consumers across the globe, details the differences in how we connect

Right in-time with MWC, Nielsen's latest report provides some insight into how folks in different regions are using their mobile devices. On the whole, many of the findings aren't exactly shockers. Among many highlights, owners of smartphones and feature phones don't use their respective devices for the same tasks, while developed areas are more likely to have upwards of 4G connectivity with higher smartphone adoption rates. As you'd might imagine, people in regions with under-developed infrastructure tend to gravitate toward the likes of simpler, less costly feature phones. Diving deeper with some specifics, Nielsen points out that US-based users of smartphones gravitate toward map and video apps, contrasting that those in China are hungrier for info about weather and news. If you'd like to confirm any more of your suspicions about how mobile devices are being used across the globe, you'll find all the details your noggin desires at the source link below.

Filed under: Mobile